It is a reality extensively acknowledged that if you’re pregnant and can pay for one, you’re going to get a pregnancy handbook. From What to Anticipate When You’re Expecting to Pregnancy for Dummies, these guides serve as portable coaches for females who desire guidance on how to navigate each stage of pregnancy. Yet couple of women consider the effect of these handbooks– how they move their readers into a specific system of care or whether the manual they choose shows or opposes existing medical thinking. Utilizing an advanced rhetorical analysis, Marika Seigel works to deconstruct pregnancy manuals while also identifying methods to enhance communication about pregnancy and healthcare. She traces the manuals’ development from early twentieth-century tomes that advised readers to unquestioningly turn their pregnancy management over to doctors, to those of the women’s health motion that motivated readers to engage more seriously with their care, to modern-day online sources that sometimes serve industrial interests as much as the mother’s. The very first book-length study of its kind, The Rhetoric of Pregnancy is a must-read for both users and designers of our prenatal systems– doctors and doulas, scholars and activists, and anybody thinking about motivating active, effective engagement.
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http://pregnancyready.com/the-rhetoric-of-pregnancy/
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